Let me introduce myself

Hi, I’m Olivia, the founder of HUG. As a busy working mum of three, life has always been a whirlwind of school runs, work commitments, and endless activities. Like so many, the 2020 lockdown gave me a rare chance to pause, reflect, and finally start working towards a dream I’d been carrying for years.

Living in leggings daily—whether I’m teaching Pilates, training clients, running errands, or walking my two Pomeranians, Pandora and Parker—I know exactly what makes a great pair. Comfort, versatility, and style are non-negotiable, and I was determined to create leggings that checked every box.

What is Hug?

HUG is all about easy-to-wear pieces that fit seamlessly into your life. We’re committed to creating sustainable, high-quality activewear that feels as good as it looks. Every piece is designed with care, ensuring it’s flattering, functional, and made to last—because looking after yourself shouldn’t come at the expense of the planet.

We love our customers

Every purchase means the world to me, as it supports not just a small business but a dream built during one of life’s most challenging times. Thank you for being part of the HUG journey.

Our Leggings

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Latest Articles

  • Elevate Your Post-Workout Style with HUG: From Gym to Street

    Elevate Your Post-Workout Style with HUG: From ...

    Your workout doesn’t end when you leave the gym – and neither should your style. At HUG, we understand that post-workout outfits need to do more than just get you...

    Elevate Your Post-Workout Style with HUG: From ...

    Your workout doesn’t end when you leave the gym – and neither should your style. At HUG, we understand that post-workout outfits need to do more than just get you...

  • How to style your HUG Look

    How to style your HUG Look

    Winter is well and truly here, and it’s the perfect time to bundle up in style while staying eco-conscious, did you know that every HUG accessory is designed with love...

    How to style your HUG Look

    Winter is well and truly here, and it’s the perfect time to bundle up in style while staying eco-conscious, did you know that every HUG accessory is designed with love...

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