Hi, I’m Olivia, the founder of HUG. I’m a busy mum of three, so my days are usually full of school runs, work, and everything that comes with family life. Back in 2020, lockdown gave me something I hadn’t had in years, a moment to pause. It gave me the space to reflect and I decided to finally start working towards a dream I’d been holding onto for so long.

I’ve always lived in leggings. Whether I’m teaching Pilates, at the gym, training clients, walking my two Pomeranians Pandora and Parker, or just getting through the daily juggle, leggings and sportswear are part of my everyday uniform. That meant I knew exactly what I wanted to create, pieces that felt comfortable, versatile, flattering and stylish, while still being practical for real life.

That’s where HUG was born. We create clothes that support you through every part of your day. From the gym to the school run, from chilled Sundays to busy weeks, our collections are designed to make you feel good, look good and move with ease. At HUG, it’s about more than leggings. It’s about building a wardrobe that fits your lifestyle, celebrating strong women, and creating moments of confidence and comfort in the chaos of everyday life.