We know the absolute frustration that you feel when you’re stood in front of a full wardrobe and feeling like you have nothing to wear. Not because you do not have clothes but because nothing quite does what you need it to do. Nothing feels as good as it looks. Nothing takes you through the day and all your plans without a complete rethink. That is exactly what our Signature Edit was made to solve. From catsuit to capris, jackets and so much more, it's what you're wardrobe has been waiting for.
Behind The Edit
We spend a lot of time at HUG thinking about how women actually live. The Padel or gym session at 7am, the coffee at 10am, the school pick-up at 3pm, the catch up with the girls at 7pm. Real life doesn’t pause between your plans and your wardrobe shouldn’t have to either.
The Signature Edit was built around these days. Pieces that move beautifully, feel incredible against the skin and look fabulous enough for every version of your day. Not activewear with aspirations and not occasionwear that needs a specific occasion. Just really beautiful clothing that happens to move with you and that you feel amazing in!
Who the Signature Edit is for
Every woman who wants to feel beautiful without effort, who is done choosing between comfortable and stylish and who wants a wardrobe that works for her whole life not just parts of it. Which, if you have found your way to HUG, sounds about right.
The Colour Palette
We chose black and cream for a reason. They are the most timeless combination there is, colours that never go out of style, work on every skin tone and make getting dressed in the morning feel effortless. Our black is deep and rich. Our cream is warm rather than cold, the softest ivory tones that feel luxurious without being stark. Together they create a wardrobe that mixes and matches endlessly and always looks like you meant it. We also love the way you can add a pop of colour to brighten up your look with your accessories- so chic!
The Wide Leg Trousers
We just adore them! Soft, fluid and beautifully cut, these are trousers that make you stand a little differently the moment you put them on. Style them with a a beautiful crop top and trainers for the studio, with a strappy vest and heels for the evening or with an oversized knit and boots for the weekend. They work for everything because they are perfectly made and beautifully simple, a combination that never fails
The Padel Set
And here it is. Our Padel set in black and cream. Match with your best friend because this is the set that was made for exactly that. Two colourways, endless combinations and pieces that work just as beautifully together as they do apart. Whether you are on the court, heading to brunch after or absolutely nowhere near a Padel racket and just want to look incredible, our Padel set does it all. Perfect as separates, perfect together and even more perfect when your bestie is wearing the other colourway next to you!
The Quality
Everything in this collection has been chosen for how it feels as much as how it looks, something that has always been incredibly important to us at HUG. Super soft against the skin, fluid in movement and the kind of quality that’s immediately visible and that lasts. These are not pieces you wear once. These are pieces you reach for again and again because they always make you feel incredible.